Iconic Aussie brand Lorna Jane has been available online in the UK for a few months now but this week saw the launch of it’s pop-up shop in Covent Garden! For two weeks only you can pop in to 1 Shelton Street and view nice LJ lycra in all it’s glory. Pick it up, try it on, prod it a bit, hold it up to your awesome fitness babe body and check out how rad you’ll look in it – all those things.
I went along to the pop-up yesterday and it’s looking grand. The shop is small but sweet (like all the best things) and packed to the brim with pretty lycra. It’s got flowers and beautiful posters that give a boutiquey vibe and it all looks very nice indeed!
The clothes themselves are beautifully designed and amazing quality. It reminds me of Sweaty Betty in a lot of ways – top quality sportswear engineered for women, well cut in good quality fabrics and nice designs. I didn’t have time to stay and try anything on but I will definitely be headed back to try on a few bits and grab myself some LJ goodness. A couple of pieces I’ve particularly got my eye on are…
Red hot speedy power run shorts
This stunning blue workout cami with a super pretty back
This sports bra with cool clashing colours and a pretty cross over back. Also a bit padded which is great for girls like me with no tits – compression sports bras do us no favours.
The Lorna Jane pop-up shop is open from 22 July – 4 August at 1 Shelton Street. The team have partnered up with nutritional powerhouses Rude Health, UpRaw, Zico coconut water, PopChips and Nookie to name but a few so I’m sure if you pop in there’ll be some gorgeous treats in it for you too. If you can’t make it you can still shop Lorna Jane online and they’ve also reassured me that it isn’t the end of the line for in-store LJ experiences, so stay tuned.
You can follow the UK LJ team on twitter – @LornaJaneUK