I don’t normally post about events I go to, for various reasons, but this one was so awesome that I really wanted to share a few photos and thoughts on it. Honestly, it was the coolest workout I have ever done. I have just never seen anything like it.
This weekend, Nike are hosting “Unlimited You” in the Truman Brewery in Brick Lane, which they’re describing as an immersive workout experience. You can choose between a workout with Barry’s Bootcamp (this is a treadmill based workout, so no floor segment for those who are familiar with Barry’s!) and Kobox (boxing!).
I did the Barry’s workout – a sneaky speed session in disguise, I’m telling myself it was good marathon training – and it was incredible. There are amazing light installations (from United Visual Artists) that run across all the walls of the huge warehouse space its set in, made even more dramatic by smoke machines and an intense soundtrack. It’s nuts.
After your first workout, everyone comes together for a Nike Training Club (NTC) workout. If you did Barry’s first you do a floor based workout on one side of the room, and if you chose Kobox then you’ll do a treadmill workout on the other side of the room. You face the other group while doing your second workout, with Nike trainers down the middle of the room leading the workout. This is all set to the sounds of Hot Chip and the Heritage Orchestra, who are situated in the centre of the room playing a live set! Hot Chip composed the music especially for Unlimited You, and it’s an incredible experience. I did feel sorry for them though, playing a live set in the middle of a room of 100 smelly sweaty people. Although added workout bonus: there’s a bearded cello playing babe.
After the workout bonanza you head to the roof for food. There’s salad from Maple and Fitz, pancakes from Pip & Nut, and shakes from Barry’s Bootcamp! All so delicious.
As part of the experience you get to road-test two pairs of Nike shoes. You get to try the LunarEpic Low Flyknit ULTD for the running sections (which, on first impressions, I loved), and then the Free TR Focus Flyknit ULTD for Kobox/NTC (which, on first impressions, I didn’t like). It was cool to get to try them, and I was sad to hand back the LunarEpics!
All in all it’s awesome. I think last tickets went on sale last night, so if you’re in London this weekend and you fancy an amazing workout (with food and t-shirt included), I’d definitely recommend registering.